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哈尔滨市老年人体育消费状况的研究

A Thesis for the Degree of Pedagogical Mastersports Consumption of the Elderly of Harbin

作者: 专业:体育教育训练学 导师:黄文聪 年度:2010 学位:硕士  院校: 哈尔滨工程大学

Keywords

Harbin, Elderly, Sports consumption

        体育消费是现代生活消费的一个组成部分,是社会发展到特定时期的必然产物。体育消费水平是指按人口平均的体育实物消费资料及体育服务消费资料的消费数量,可用价值(货币)单位来表示。它能够反映一个国家或地区的社会经济发展、体育市场开发和大众体育运动发展的程度和水平。因此,对体育消费问题进行理论与实践的研究,不仅对社会的进步、经济的发展、人民生活水平与生活质量的提高、人们生活消费结构的改善有着重要的理论和现实意义,而且对于体育运动的进一步广泛普及、推动体育社会化和市场化发展、提高国民身体素质等有着积极的促进作用。本文以哈尔滨市区老年居民作为研究对象,采用文献资料法、问卷调查法、数理统计法和逻辑分析法对哈尔滨市老年人体育消费状况和影响哈尔滨市老年人体育消费的因素等进行了调查分析,结果显示:1、哈尔滨市有87.9%的老年人产生了体育消费的观念,他们一般通过大众传媒获得相关信息,从经济和实惠的角度出发选择不同的体育消费产品。2、体育消费仍然以实物消费型为主,体育彩票、乒乓球、羽毛球、游泳等消费项目在该地区非常流行。3、体育消费的最主要内容是服装类,体育消费水平一般是100-500元/年4、不同性别、不同年龄、不同职业的哈尔滨市老年人的体育消费水平有所不同。5、哈尔滨市老年人体育锻炼的场地设施严重匮乏,对目前体育活动场所不满意的所占人数比例较高,说明政府没有给居民提供良好的体育活动设施,影响了群众锻炼和进行体育消费的积极性。6、我市体育消费市场尚无专门针对老年人的体育用品商店,无法满足老年体育消费者的需要。
    Sports consumption is the part of the consumption of modern life. It is an inevitable outcome of a specific period of social development. Sports consumption level is defined as per capita consumption of sports physical. And the consumption of Sports Services consumption .It can be expressed as value (monetary).Sports consumption can reflect the level of a country or region’s socio-economic development and the Sports market development and mass sports development. Therefore, the issue of sports consumption theory and practice of research, Not only has important theoretical and practical significance for social progress, economic development, people’s living standard and quality of life improvement of people’s lives to improve the consumption structure, But also plays an active role in promoting for a wide range of sports to further popularization promotion of sports, market of social development and improving the national physical fitness.In this paper, the study is elderly people of Harbin Based on the method of documentation, questionnaire survey, mathematical statistics and logical analysis. Investigated and analyzed the sports consumption status and impact of sports consumption of the elderly in Harbin factors. The results showed that,The first, 87.9 percent of elderly people in Harbin had the concept of sports consumption, they generally through the mass to obtain the relevant information, from the perspective of the economy and cost-effective choice of different sports consumer products.Secondly, sports consumption remains the main kind consumer, sports lotteries, table tennis, badminton, swimming and other consumer items are very popular in the region. Sports consumption remains the main consumer in kind. Sports lottery, table tennis, badminton, swimming and other consumer items are very popular in the region. Thirdly, the main content of sports consumption clothing, sports consumption level is usually 100-500 Yuan / year.Forthly, about different sexes, different ages and different occupations in Harbin older sports there are significant differences in consumption levels.Fifthly, Harbin City, the elderly physical training severe shortage of venues and facilities, sports venues are not satisfied with the current proportion of the share of higher shows that the Government did not provide a good sports facilities for the residents.Affected people with physical exercise and consumption of enthusiasm.Sixthly, the lack of sports shops for the elderly, can not meet the city’s old sports consumers.
        

哈尔滨市老年人体育消费状况的研究

摘要5-7
Abstract7-8
第1章 绪论11-20
    1.1 选题依据11-12
    1.2 文献综述12-20
        1.2.1 有关概念的论述12-15
        1.2.2 研究现状15-20
第2章 研究对象与方法20-23
    2.1 研究对象20
    2.2 研究方法20-23
        2.2.1 文献资料法20
        2.2.2 问卷调查法20-22
        2.2.3 数理统计法22
        2.2.4 逻辑分析法22-23
第3章 结果与分析23-43
    3.1 哈尔滨市老年人体育锻炼行为23-25
        3.1.1 锻炼时间、频率、时段23
        3.1.2 锻炼项目23-25
        3.1.3 锻炼场所25
    3.2 哈尔滨市老年人体育消费状况25-37
        3.2.1 哈尔滨市老年人体育消费的社会经济环境25-26
        3.2.2 老年体育培训人员及管理机构的设立情况26-27
        3.2.3 哈尔滨市老年人体育消费结构27-28
        3.2.4 哈尔滨市老年人体育消费水平28-33
        3.2.5 哈尔滨市老年人体育消费动机33-35
        3.2.6 哈尔滨市老年人体育消费需求35-36
        3.2.7 哈尔滨市老年人体育消费信息获得渠道36-37
    3.3 影响哈尔滨市老年人体育消费状况的因素及与全国状况的比较37-41
        3.3.1 积极因素37-38
        3.3.2 消极因素38-39
        3.3.3 影响哈尔滨市老年人体育消费状况的因素与全国状况的比较39-40
        3.3.4 金融危机对哈尔滨市老年人体育消费的影响40-41
    3.4 哈尔滨市老年人在体育消费方面对政府及提供体育消费的商家的期望41-43
第4章 结论与建议43-45
    4.1 结论43
    4.2 建议43-45
参考文献45-49
攻读硕士学位期间发表的论文和取得的科研成果49-50
致谢50-51
附件51-58
    附件A51-54
    附件B54-58
        下载全文需50


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