跨文化视角下讯息设计原理在政府网站中的应用

—— 以上海市长宁区政府网站英文版为例
The Application of Instructional Message Design in Government Portals Under the Intercultural Perspective

作者: 专业:教育技术学 导师:张红玲 年度:2010 学位:硕士  院校: 上海外国语大学

Keywords

Government Portal, Message design, Culture dimension, Website analysis

        随着中国国际化程度的日益提高,政府网站外文版在对外交流和树立中国政府国际形象中发挥着越来越重要的作用。后奥运时代的到来和2010年上海世博会的召开加速了对英文版建设的迫切需求。虽然国内中文版政府网站建设经验较成熟,但由于中外用户在文化和使用习惯上存在差异,英文版网站在建设上不能简单地照搬中文网站的建设经验。因此,相关的实践领域迫切需要学术界对政府门户网站英文版建设方面进行研究。本研究正是出于笔者在两次实践过程中的切身体会,在了解各领域学者在政府网站建设及英文版建设方面的研究成果的基础上开始的。笔者总结了跨文化领域及教育技术领域的学者们在网站建设方面的经验作为本研究的理论基础,设计了针对政府门户网站英文版的网站分析框架。在本研究的内容部分,笔者以上海市长宁区政府门户网站英文版为例,并选取美国、加拿大等四个国家的英文政府网站作为研究的对比参照对象,分析并总结出对比网站之间的共性及长宁区英文版政府网站与对比网站之间的差异。在论文接下来的部分里,笔者分析了长宁区政府网站与对比网站之间差距的原因,并提出了关于上海市长宁区政府网站英文版网站建设的改进建议。论文的最后总结了该研究的创新之处,同时也提出了该研究的不足之处,以及对该领域发展的展望和对后续研究者的期待。
    With the development of information technology and the popularity of the Internet, E-government construction is becoming an important indication of a new round of international public administration ability reform. With China’s increasing degree of internationalization, foreign language version of government websites is playing an increasingly important role set up in foreign exchanges and establishing international image of the Chinese government. Post-Olympic Era and 2010 Shanghai World Expo have accelerated the urgent need of the construction of the English version websites. Although the domestic Chinese government websites building experience is more mature, Chinese and foreign users differ both in culture and use habits, so building sites in English cannot simply copy the experience of the Chinese version. Therefore, the related practice domains urgently need more studies on the building of English version Government portal sites from the academia. This study just proceed from the author’s personal understanding during two practices and is on the basis of the research findings in various fields on English version Government website building. The author concludes the experience on website development of Inter-cultural scholars and scholars in the field of educational technology as the theoretical basis of this study, and then designs the website analysis framework for the government English portal. In this study, the author takes the English version of Shanghai Changning District Government Portal as an example, and selects four English government websites like the United States government Portal, Canada government portal and so forth as references, to analyze and summarize the similarities and differences between these comparison sites and the English version of Changning District government website. Subsequently in this thesis, the author gives reasons for the gaps between the comparison sites and Changning District sites, and proposes some improvement suggestions on the English version of Changning District government websites. Finally, the thesis raises the innovations in this study, meanwhile, raises the shortcomings of this study, and the prospects for the development in this area and expectations to the follow-up researchers.
        

跨文化视角下讯息设计原理在政府网站中的应用

致谢4-5
摘要5-6
Abstract6
表目录8-9
图目录9-11
一、引论11-13
    (一) 研究背景11-12
    (二) 研究意义12
    (三) 研究方法12-13
二、政府门户网站英文版概述13-24
    (一) 政府门户网站英文版的概念13-15
    (二) 政府网站英文版建设概况15-24
三、政府门户网站英文版网站设计改进的理论基础24-32
    (一) 跨文化研究理论——文化维度理论24-29
    (二) 网站讯息设计理论29-32
四、英文版政府门户网站分析框架32-41
    (一) 讯息形态分析33-39
    (二) 网站内容分析39-41
五、上海市长宁区政府网站英文版与对比网站差异比较41-56
    (一) 分析背景41-42
    (二) 政府网站讯息形态分析对比结果42-44
    (三) 政府网站内容分析结果44-56
六、 上海市长宁区政府网站英文版(现行)的改进建议56-62
    (一) 上海市长宁区政府网站英文版(现行)差距的原因分析56-57
    (二) 上海市长宁区政府网站英文版(现行)的改进建议57-62
结语62-64
参考文献64-67
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